In the hierarchy of effects, the consumer's appraisal of the product or brand on important attributes is referred to as the ________ stage.

Name: In the hierarchy of effects, the consumer's appraisal of the product or brand on important attributes is referred to as the ________ stage.
Brand: Quizplus
Rating: 4.9 (49 reviews)

Question

Quizplus · Accepted Answer

The evaluation stage in the hierarchy of effects model is where consumers assess the product or brand based on its attributes and their personal criteria before making a purchase decision.

In the Hierarchy of Effects, the Consumer's Appraisal of the Product