CoolMax is a fabric made by DuPont used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness magazines convinced Kumar to buy a pair of Thorlo CoolMax walking crew socks made of the material. Since he had never before owned anything made with CoolMax, Kumar was in which stage of the hierarchy of effects?
A) trial
B) exploration
C) innovation
D) experimentation
E) interest
Correct Answer:
Verified
Q224: A common way to assess the effectiveness
Q225: In the hierarchy of effects, a favorable
Q226: Managers often use the promotion-to-sales ratio on
Q227: In the hierarchy of effects, evaluation refers
Q228: Percentage of sales budgeting refers to
A) matching
Q230: Promotion objectives should possess three important qualities.
Q231: In which sales budgeting approach is the
Q232: In the hierarchy of effects, trial refers
Q233: In the hierarchy of effects, the consumer's
Q234: In the hierarchy of effects, adoption refers
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents