A common way to assess the effectiveness of all promotion expenditures during the past year is to calculate
A) a break-even point.
B) a promotion-to-sales ratio.
C) ROI.
D) a promotion-to-expenses ratio.
E) an advertising-to-sales promotion ratio.
Correct Answer:
Verified
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Q223: The promotion-to-sales ratio can be used by
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A) matching
Q229: CoolMax is a fabric made by DuPont
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