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Customers Report Many Benefits of Direct Marketing, Including Which of These

Question 264

Multiple Choice

Customers report many benefits of direct marketing, including which of these?


A) There is more privacy than in-store shopping.
B) There are fewer product returns.
C) The prestige of the purchase is higher.
D) There is a higher level of communication to induce customer loyalty.
E) Products are generally bundled with other products to offer buyers greater value.

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