A process that automatically groups people with similar buying intentions, preferences, and behaviors and then predicts future purchases is referred to as
A) a choiceboard.
B) collaborative filtering.
C) connectivity.
D) interactive marketing.
E) personalization.

Question

Quizplus · Accepted Answer

Collaborative filtering is a process that groups people with similar buying intentions, preferences, and behaviors to predict future purchases.

A Process That Automatically Groups People with Similar Buying Intentions