Viral marketing refers to
A) an embedded message that causes a pop-up screen to appear every time a user types in a specific word.
B) malicious malware that is used to create doppelgangers on competitors' websites.
C) a subversive program that automatically transfers viruses from one website to another.
D) a digitally enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking, and blogs.
E) an online multilevel marketing promotion that awards participants based upon how many friends they "like" on personal social networking sites such as Facebook.

Question

Quizplus · Accepted Answer

Viral marketing is a strategy that relies on individuals to spread marketing messages to others, often through digital means like email and social media, to increase reach and influence.

Viral Marketing Refers to