Developing a consumer journey map, including uncontrollable touchpoints, is a useful first step in implementing
A) cross-functional teams.
B) social commerce.
C) multichannel marketing.
D) dual distribution.
E) market penetration.

Question

Quizplus · Accepted Answer

A consumer journey map helps in understanding how customers interact with a brand across various channels, which is essential for implementing multichannel marketing strategies.

Developing a Consumer Journey Map, Including Uncontrollable Touchpoints, Is a Useful