Fresh-cut flowers that were once only available from florists can now be purchased at neighborhood supermarkets. This is an example of
A) dysfunctional competition.
B) mixed-line merchandising.
C) multi-product marketing.
D) intertype competition.
E) dual distribution.

Question

Quizplus · Accepted Answer

Intertype competition occurs when different types of retailers, such as florists and supermarkets, sell similar products, like fresh-cut flowers, competing for the same customers.

Fresh-Cut Flowers That Were Once Only Available from Florists Can