The analytical tool that positions retail outlets in terms of the breadth of their product line and value added, such as location, product reliability, or prestige, is the
A) growth share matrix.
B) MAC framework.
C) market-product grid.
D) retail positioning matrix.
E) wheel of retailing.

Question

Quizplus · Accepted Answer

The retail positioning matrix is used to position retail outlets based on the breadth of their product line and the value added, such as location, product reliability, or prestige.

The Analytical Tool That Positions Retail Outlets in Terms of the Breadth