Intangibles, such as a sense of belonging, excitement, style, or warmth, are considered to be ________ of a store's image.
A) functional qualities
B) sociological qualities
C) psychological attributes
D) antecedent attributes
E) personality elements

Question

Quizplus · Accepted Answer

Psychological attributes refer to the intangible aspects of a store's image, such as a sense of belonging, excitement, style, or warmth, which affect the consumer's perception and emotional response.

Intangibles, Such as a Sense of Belonging, Excitement, Style, or Warmth