An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in the category, is referred to as
A) category capacity.
B) product management.
C) retail inventory category.
D) category management.
E) automated inventory control.

Question

Quizplus · Accepted Answer

Category management involves managing product categories as strategic business units, focusing on maximizing sales and profits by selecting products that consumers view as substitutes.

An Approach to Managing the Assortment of Merchandise in Which