The wheel of retailing is
A) the life cycle of most consumer products sold by retailers.
B) the diffusion of types of retailers for a new product.
C) the progression of retail locations an outlet goes through.
D) the description of how new forms of retail outlets enter the market.
E) the description of retail management philosophies.

Question

Quizplus · Accepted Answer

The wheel of retailing describes how new forms of retail outlets enter the market, typically starting with low prices and minimal services, and then gradually evolve to offer more services and higher prices.

The Wheel of Retailing Is