The key goal for retailers in the accelerated development phase of the retail life cycle is to
A) recover start-up costs.
B) establish a dominant position in the fight for market share.
C) delay entering the decline stage of the retail life cycle.
D) find ways of discouraging customers from moving to low-margin, mass-volume outlets.
E) establish a retail concept that is a sharp departure from existing competition.

Question

Quizplus · Accepted Answer

During the accelerated development phase, retailers aim to establish a dominant market position to secure a significant share of the market and outpace competitors.

The Key Goal for Retailers in the Accelerated Development Phase