Intermediaries that represent a single producer and are responsible for the entire marketing function of that producer are referred to as
A) brokers.
B) line brokers.
C) selling agents.
D) distribution brokers.
E) manufacturers' agents.

Question

Quizplus · Accepted Answer

Selling agents represent a single producer and handle the entire marketing function for that producer, unlike brokers or manufacturers' agents who may represent multiple producers.

Intermediaries That Represent a Single Producer and Are Responsible for the Entire