You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a
A) marketing network.
B) distribution hierarchy.
C) marketing chain.
D) distribution matrix.
E) marketing channel.
Correct Answer:
Verified
Q8: A wholesaler is
A) the independent firm or
Q9: A retailer is
A) an intermediary that sells
Q10: Distributor is
A) an imprecise term for intermediaries
Q11: _ is an intermediary that sells to
Q12: A _ can be compared to a
Q14: An agent is
A) any intermediary with legal
Q15: Individuals and firms involved in the process
Q16: Any intermediary between a manufacturer and end-user
Q17: An intermediary that sells to other intermediaries,
Q18: Your best friend just bought a longboard
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