Figure 15-2
-Intermediaries perform three basic functions. In Figure 15-2 above, Box A represents ________ function.
A) a middleman
B) a logistical
C) a facilitating
D) an operational
E) a transactional
Correct Answer:
Verified
Q26: Q27: Risk taking as a transactional function refers Q28: An even more imprecise term than distributor, Q29: When marketing channel members are engaged in Q30: Logistical function activities include _ products and Q32: Creating product assortments from several sources to Q33: The three basic functions intermediaries perform are Q34: Purchasing products for resale or acting as Q35: Automakers such as Chrysler, Ford, and General Q36: Physically moving a product to customers is
A)
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