The Schwan's Company of Marshall, Minnesota, the largest direct-to-home provider of foods in the United States, uses route sales representatives who sell to consumers from refrigerated trucks. This particular method of distribution is referred to as

Question

Quizplus · Accepted Answer

A direct channel involves the company selling its products directly to consumers without intermediaries, which is what Schwan's does by using route sales representatives to sell directly from refrigerated trucks to consumers.

The Schwan's Company of Marshall, Minnesota, the Largest Direct-To-Home Provider