International Products, a U.S. firm that sells industrial cleansers and lubricants, wanted to sell its product to factories, hospitals, and labs in China, but it did not have the necessary expertise. As a result, International Products hired Asia Marketing & Management to sell, stock, and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is an example of
A) an agent.
B) a wholesaler.
C) a global broker.
D) a retailer.
E) an industrial distributor.
Correct Answer:
Verified
Q68: Allowing consumers to buy products by interacting
Q69: An industrial distributor is
A) an intermediary that
Q70: Which of these products or services must
Q71: Multichannel marketing is the blending of different
Q72: _ seeks to leverage the value-adding capabilities
Q74: A direct to consumer marketing channel refers
Q75: The blending of different communication and delivery
Q76: Digital marketing channels refer to
A) the use
Q77: A small electronics company has begun production
Q78: Using the Internet to make products and
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