Dual Distribution Is

Dual distribution is

A) a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
B) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
D) the use of professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E) a practice whereby one firm's marketing channel is used to sell another firm's products.