Forward integration refers to
A) a retailer that owns a manufacturing operation.
B) a wholesaler that owns a manufacturing operation.
C) retailers that form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
D) a producer that owns an intermediary at the next level down in the marketing channel.
E) channels in which all members own stock in the manufacturer's company.
Correct Answer:
Verified
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