In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories, one of which is
A) profitability.
B) information.
C) quality.
D) brand-name recognition.
E) availability.
Correct Answer:
Verified
Q147: Exclusive distribution is
A) the distribution of products
Q148: Selective distribution is
A) the density of distribution
Q149: The most important consideration in choosing a
Q150: All of these are buyer requirements for
Q151: Which type of distribution density does Piaget
Q153: Manufacturers most likely would use exclusive distribution
Q154: The distribution intensity associated with products such
Q155: When a firm tries to place its
Q156: When only one retailer in a geographical
Q157: There are three degrees of distribution density,
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