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Two Sources of Horizontal Conflict Are Common, Including When

Question 184

Multiple Choice

Two sources of horizontal conflict are common, including when


A) a manufacturer increases its distribution coverage in a geographical area.
B) disagreements arise over how profit margins are distributed among channel members.
C) manufacturers believe wholesalers or retailers are not giving their products adequate attention.
D) a channel member bypasses another member and sells or buys products direct.
E) dual distribution causes conflict when similar types of retailers carry different brands.

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