Bombardier is the leading marketer of corporate jets. Its brand name is well known and respected in the corporate jet market. The aircraft company relies on outside suppliers for design support and to share development costs and market risks, but Bombardier is considered the leader in determining design and marketing of its planes. For its newest plane, Bombardier has about 30 prime suppliers, and about 10 of those have been involved since the initial design phase. Bombardier is an example of a

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Bombardier is considered the leader in determining the design and marketing of its planes, making it the channel captain, as it coordinates and leads the efforts of its suppliers.

Bombardier Is the Leading Marketer of Corporate Jets