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Some Manufacturers Have Tried to Use the Brand Loyalty of Their

Question 210

Multiple Choice

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors. These manufacturers were trying to force retailers to participate in a practice known as


A) resale restriction.
B) vertical integration.
C) exclusive dealing.
D) refusal to deal.
E) tying arrangement.

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