The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Name: The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.
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Question

Quizplus · Accepted Answer

A firm's marketing strategy goals will dictate whether the supply chain should prioritize being responsive to customer needs or focus on efficiency to reduce costs.

The Goals to Be Achieved by a Firm's Marketing Strategy