There are several factors that predict when a skimming pricing policy is likely to be most effective, including situations in which
A) consumers tend to be price-sensitive.
B) customers interpret the high price as signifying high quality.
C) it will be easier to set measurable sales unit goals.
D) a lower price will significantly reduce unit costs.
E) consumers perceive your product to be similar to other products in the market.

Question

Quizplus · Accepted Answer

Skimming pricing is most effective when customers perceive the high price as an indicator of high quality, allowing the company to maximize profits from early adopters willing to pay more.

There Are Several Factors That Predict When a Skimming Pricing