Wrigley introduced a new flavor of Orbit brand sugar-free chewing gum, mint mojito, and its introductory price was low so that it quickly created loyal customers for the flavor. In this example, Wrigley used

Question

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Penetration pricing involves setting a low initial price to attract customers quickly and gain market share, which is what Wrigley did with the mint mojito flavor.

Wrigley Introduced a New Flavor of Orbit Brand Sugar-Free Chewing