Which of these pricing techniques is most sensitive to customers' responses to price?
A) cost-plus percentage-of-cost pricing
B) target pricing
C) experience-curve pricing
D) cost-plus fixed-fee pricing
E) standard markup pricing

Question

Quizplus · Accepted Answer

Target pricing is most sensitive to customers' responses as it involves setting a price based on what customers are willing to pay, and then adjusting costs to meet that price.

Which of These Pricing Techniques Is Most Sensitive to Customers