If you were to buy one peach tree and one apple tree from the Stark Bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $109.99. However, if you order the peach and apple tree together in the same order, you pay only $89.99 each. When purchasing the two trees together, what pricing strategy does Stark Bros. employ?
A) product-line pricing
B) prestige pricing
C) price lining
D) discount pricing
E) bundle pricing

Question

Quizplus · Accepted Answer

Stark Bros. employs bundle pricing, which offers a lower price when purchasing multiple items together compared to buying them separately.

If You Were to Buy One Peach Tree and One