With a cost-oriented pricing strategy, a price setter stresses the ________ side of the pricing problem, and the price is set by looking at
A) demand; revenue.
B) production and marketing; profit.
C) demand; target sales.
D) cost; production and marketing expenses.
E) cost; consumer tastes.

Question

Quizplus · Accepted Answer

A cost-oriented pricing strategy focuses on covering production and marketing expenses, setting prices based on costs rather than consumer demand or preferences.

With a Cost-Oriented Pricing Strategy, a Price Setter Stresses the ________