Which of these statements regarding cost-oriented approaches is most accurate?
A) These methods focus on the demand side of the pricing problem.
B) These methods account for production, marketing, and overhead expenses.
C) Target return on investment is an example of a cost-oriented method.
D) Experience-curve pricing is difficult to use because costs are not predictably related to rates of production.
E) Cost-oriented approaches are a subcategory of competition-oriented methods.

Question

Quizplus · Accepted Answer

Cost-oriented approaches primarily focus on covering production, marketing, and overhead expenses to set prices.

Which of These Statements Regarding Cost-Oriented Approaches Is Most Accurate