Instead of everyday low prices (EDLP), supermarkets prefer a(n) ________ approach, which is based on frequent specials where prices are temporarily lowered for a brief period of time and then raised again.
A) a fixed-price
B) an alternative pricing
C) a Hi-Lo pricing
D) a bundle-pricing
E) a dynamic pricing policy

Question

Quizplus · Accepted Answer

Supermarkets often use a Hi-Lo pricing strategy, where they offer frequent promotions and discounts on certain items for a limited time, then return to regular pricing, as opposed to maintaining consistently low prices.

Instead of Everyday Low Prices (EDLP), Supermarkets Prefer A(n) ________