After extensive analysis, a mail order company has decided to embark on a policy of multiple-zone pricing. In which step of the price-setting process would the mail order firm have made this decision?
A) Step 6: Make special adjustments to the list or quoted price.
B) Step 4: Select an approximate price level.
C) Step 2: Estimate demand and revenue.
D) Step 1: Identify price constraints and objectives.
E) Step 5: Set list or quoted price.

Question

Quizplus · Accepted Answer

The decision to implement multiple-zone pricing is a special adjustment to the list or quoted price, which occurs in Step 6.

After Extensive Analysis, a Mail Order Company Has Decided to Embark