Mark Johnson, the manager of a discount consumer electronics store, was approached by the manufacturer's representative on behalf of a marketer of a popular and profitable line of storage racks. The manufacturer's representative implied that if Johnson didn't raise the retail prices for the storage racks to those paid by the marketer's nondiscount customers, Johnson's supply of racks would be severely curtailed. The manufacturer's representative is guilty of attempting

Question

Quizplus · Accepted Answer

Resale price maintenance occurs when a manufacturer attempts to control the retail price of its products, which is what the manufacturer's representative is attempting by pressuring Johnson to raise prices.

Mark Johnson, the Manager of a Discount Consumer Electronics Store