Store frequently show items for sale with a price that appears to be reduced. Former price comparisons are deceptive if
A) the high price tags were from a previous owner or retailer and were purchased that way from the reseller, even though that price didn't originate at the store.
B) the items for sale were part of a manufacturer's promotional allowance.
C) a high price was set for the purpose of establishing a reference for a price reduction.
D) the items for sale were available at the higher price for less than 30 days.
E) the items were purchased from the manufacturer at a higher price and the sale was part of a loss-leader promotion.

Question

Quizplus · Accepted Answer

Setting a high price solely to create a reference for a price reduction is deceptive because it misleads consumers into believing they are getting a better deal than they actually are.

Store Frequently Show Items for Sale with a Price That