A single jar of original formula Carmex has different prices for the product depending upon where it is sold, but each price will end in a nine ($0.99 at mass merchandisers like Walmart or Target, and between $1.59 and $1.79 in drug and food retailers such as Walgreens and Kroger). This pricing strategy is called

Question

Quizplus · Accepted Answer

Odd-even pricing is a strategy where prices are set just below a round number, often ending in a nine, to create a perception of a deal or lower price.

A Single Jar of Original Formula Carmex Has Different Prices