The ratio of perceived benefits to price is referred to as
A) the price-quality relationship.
B) customer-value pricing.
C) value-added pricing.
D) value analysis.
E) value.

Question

Quizplus · Accepted Answer

The ratio of perceived benefits to price is commonly referred to as "value." This concept reflects how customers perceive the worth of a product or service in relation to its cost.

The Ratio of Perceived Benefits to Price Is Referred to as