A major grocery chain pays its baggers a regular hourly wage. The baggers not only pack the groceries, but they also will take customers' groceries to their car, regardless of the weather. The baggers are not permitted to accept tips, even if they are offered. The consumer will experience this as
A) pricing enhancement.
B) societal pricing.
C) revenue sharing.
D) value pricing.
E) cost-plus pricing.

Question

Quizplus · Accepted Answer

The consumer experiences this as value pricing because the grocery chain is providing additional services (taking groceries to the car) at no extra cost, enhancing the perceived value of the shopping experience.

A Major Grocery Chain Pays Its Baggers a Regular Hourly