If the CEO of the Clorox Co. were to say, "We want to control 40 percent of the household bleach category within the next five years," he would have set a ________ pricing objective.

Name: If the CEO of the Clorox Co. were to say, "We want to control 40 percent of the household bleach category within the next five years," he would have set a ________ pricing objective.
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Question

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The CEO's statement is focused on achieving a specific percentage of the market, which is a market share objective.