Marketing executives must translate estimates of customer demand into estimates of
A) human and other resources required.
B) advertising expenditures that will be required.
C) ancillary product support.
D) revenues the firm expects to receive.
E) supply with a demand curve.

Question

Quizplus · Accepted Answer

Marketing executives translate customer demand estimates into revenue estimates to forecast potential income and guide business strategy.

Marketing Executives Must Translate Estimates of Customer Demand into Estimates