According to the service continuum, what are offerings such as theaters, nursing, and air travel?
A) product-dominated offerings
B) people-dominated offerings
C) service-dominated offerings
D) equipment-dominated offerings
E) idea-dominated offerings

Question

Quizplus · Accepted Answer

These offerings are primarily intangible and rely heavily on human interaction and service delivery, fitting the definition of service-dominated offerings.

According to the Service Continuum, What Are Offerings Such as Theaters