According to the service continuum, which of these offerings has the highest level of intangibility?
A) tailored suit
B) advertising agency
C) tutoring service
D) fast-food restaurant
E) salt

Question

Quizplus · Accepted Answer

Tutoring service is the most intangible offering as it primarily involves the transfer of knowledge and skills, which cannot be physically touched or owned.

According to the Service Continuum, Which of These Offerings Has