The Susan G. Komen organization has used ________, in addition to its familiar walks and races, to raise more than $2 billion for breast cancer research and community outreach.

Question

Quizplus · Accepted Answer

Social marketing is a form of marketing that seeks to change or reinforce behavior for the benefit of individuals and society. The Susan G. Komen organization has used social marketing to raise awareness about breast cancer and to encourage people to get screened.