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A Customer Contact Audit Refers to

Question 128

Multiple Choice

A customer contact audit refers to


A) the initial contact between a service provider and the ultimate consumer.
B) a flowchart of the points of interaction between a consumer and a service provider.
C) a method of consumer evaluation of service quality and consistency.
D) an estimation of demand based on service forecasting techniques.
E) a systematic assessment of a service provider's objectives, strategies, and performance in terms of social responsibility.

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