A major factor in developing a service marketing strategy is ________ because of the inseparability of services from the producer.
A) product
B) price or distribution
C) promotion
D) place
E) process

Question

Quizplus · Accepted Answer

Place is crucial in service marketing strategy due to the inseparability of services from the producer, meaning the location where the service is delivered is integral to the service experience.

A Major Factor in Developing a Service Marketing Strategy Is