The concept of internal marketing is based on the notion that a service organization must focus on its ________ before successful programs can be directed at customers.
A) competitors
B) prospects
C) shareholders
D) employees
E) suppliers

Question

Quizplus · Accepted Answer

Internal marketing emphasizes the importance of treating employees as internal customers, ensuring they are satisfied and motivated, which in turn leads to better service for external customers.

The Concept of Internal Marketing Is Based on the Notion