________ is very important to the process aspect of services because it helps identify steps that will ultimately lead to better service creation and delivery processes.
A) A customer contact audit
B) An internal marketing review
C) A tangibility gap analysis
D) A service continuum
E) A consumer experience evaluation

Question

Quizplus · Accepted Answer

A customer contact audit is important because it helps identify and analyze each point of interaction between the customer and the service provider, leading to improved service processes.

________ Is Very Important to the Process Aspect of Services