The GPS SmartSole Is a Discreet Wearable Insole That Fits

The GPS SmartSole is a discreet wearable insole that fits in the shoe and provides GPS tracking of the wearer. This product is being marketed as an inexpensive solution for caregivers whose charges are prone to wandering, like those with Alzheimer's disease or autism. When the insoles were first made available to consumers, what was the marketing objective for the company at that early stage of the product life cycle?

A) stress differentiation from other saving products
B) maintain brand loyalty
C) allow users to spend time doing other things
D) create awareness and stimulate trial
E) target a whole new group of consumers