Figure 11-5
-The consumers represented by Segment B in Figure 11-5 above are called

Name: Figure 11-5 -The consumers represented by Segment B in Figure 11-5 above are called
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Early adopters are those who are willing to try new products and services before the majority of the population. They are typically younger, more affluent, and more educated than the average consumer. In Figure 11-5, Segment B represents early adopters because they are the first to adopt the new product.

Figure 11-5 -The Consumers Represented by Segment B in Figure 11-5 Above