Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a risk barrier?
A) "It is against my religion."
B) "What if my wife hates it?"
C) "I don't want to try this if it means I have to swallow it with milk."
D) "Big deal, the only difference is the shape of the package."
E) "Sure I'll try it; why not!"
Correct Answer:
Verified
Q136: According to the concept of the diffusion
Q137: As product adopters in the diffusion of
Q138: According to the diffusion of innovation concept,
Q139: In terms of the diffusion of innovation,
Q140: As product adopters in the diffusion of
Q142: According to the concept of the diffusion
Q143: Which of the following quotes from a
Q144: Manufacturers of all-electric-powered automobiles provide low-cost leasing
Q145: One of the most popular means to
Q146: All of the following marketing actions can
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents